With the acquisition, Harrah's Entertainment adds the Harveys Resort & Casino in Lake Tahoe, Nev.; the Harveys Casino Hotel and the Bluffs Run Casino, both in Council Bluffs, Iowa; and Harveys Wagon Wheel Hotel/Casino in Central City, Colo. to its portfolio of properties.

"The addition of the Harveys properties to our existing geographic network will enable us to further grow our Total Rewards customer-loyalty program," said Phil Satre, Harrah's Entertainment Chairman and Chief Executive Officer.

"We are excited about introducing the Harrah's brand to a potential 1.7 million new customers in western Iowa and eastern Nebraska and integrating Harveys existing database of more than 600,000 Council Bluffs customers," Satre said.

"Our priority is to provide Harveys customers with the high-quality casino-entertainment experience and unsurpassed service Harrah's customers have come to expect," said Gary Loveman, Harrah's Entertainment's President and Chief Operating Officer.

Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most geographically diversified casino company in the United States operating 25 casinos under the Harrah's, Showboat, Rio and Harveys brand names. With a combined database of more than 23 million players, Harrah's Entertainment is focused on building loyalty and value with its target customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.